The Boost VC Podcast

Ep. 82: The New Frontier of Marketing in the Crypto Space—with Jordan Spence of MyCrypto

Episode Summary

Jordan Spence is the CMO of MyCrypto, an open-source, client-side tool for interacting with the blockchain. The Ethereum interface provides a suite of tools the community can use to generate a wallet on the Ethereum blockchain, access the addresses they currently own, and even swap tokens. In his role as CMO, Jordan is responsible for bringing users to the site and elevating the MyCrypto brand identity. Prior to his work in the blockchain space, Jordan served as Marketing Coordinator for AZUBU and Marketing Manager for Legendary Entertainment.

Episode Notes

While the rules of traditional marketing are clearly defined, marketing in the cryptocurrency space is a whole new ballgame. How do you approach promotion in a decentralized market? What are the best strategies for driving traffic to your site and building a strong community around your brand?
Jordan Spence is the CMO of MyCrypto, an open-source, client-side tool for interacting with the blockchain. The Ethereum interface provides a suite of tools the community can use to generate a wallet on the Ethereum blockchain, access the addresses they currently own, and even swap tokens. In his role as CMO, Jordan is responsible for bringing users to the site and elevating the MyCrypto brand identity. Prior to his work in the blockchain space, Jordan served as Marketing Coordinator for AZUBU and Marketing Manager for Legendary Entertainment.
Today, Jordan joins us to discuss how marketing for cryptocurrency and the blockchain differs from marketing in a traditional setting. He shares his experience with the rebrand as MyEtherWallet became MyCrypto, describing the challenges as well as the benefits of the shift. Listen in for Jordan’s insight on working in a distributed team and learn how he is selling trust and transparency in his role at MyCrypto.

Topics Covered

Jordan’s definition of marketing
Bring users to site
Elevate brand

The most effective marketing tactics
Communicating, being honest
Build strong community

The fundamentals of MyCrypto
Ethereum interface
Suite of tools

MyCrypto’s end users
Daily users of cryptocurrency
Breaking into new user space

Jordan’s experience with the rebrand
From established brand to zero
Opportunity to make sure ready

Jordan’s biggest surprises
Importance of security in space
People losing money

The benefits of doing a rebrand
Think hard about who want to be
Start off on right foot

Jordan’s approach to marketing
Run-and-gun + thought-out tactics
Track success on social (responses)

Jordan’s insight on marketing for crypto
No defined tactics
Sell trust through transparency

The blockchain vs. traditional marketing
Can’t treat users like numbers
Share plans with customers

Jordan’s take on distributed teams
New challenge every day
Online tools (e.g.: Slack)

What Jordan is excited about
Low prices change community
‘Back to what matters’

Jordan’s definition of success
Always growing AND failing

Connect with Jordan

MyCrypto https://mycrypto.com/account

MyCrypto on Twitter https://twitter.com/mycrypto?lang=en

MyCrypto on Facebook https://www.facebook.com/mycryptoHQ/

MyCrypto on LinkedIn https://www.linkedin.com/company/mycrypto/

MyCrypto on Medium https://medium.com/@mycrypto

MyCrypto on GitHub https://github.com/MyCryptoHQ

MyCrypto on Reddit https://www.reddit.com/r/mycrypto/

Jordan on LinkedIn https://www.linkedin.com/in/jordanspence/

Jordan on Twitter https://twitter.com/spencecoin?lang=en

Resources

Coinbase https://www.coinbase.com/

Slack https://www.udemy.com/blockchain-and-healthcare/

Confluence https://www.atlassian.com/software/confluence

Google Hangouts https://hangouts.google.com/

Connect with Boost VC

Boost VC Website https://www.boost.vc/

Boost VC on Facebook https://www.facebook.com/boostvc/