Emily Dong is the Founder and CEO of SnoutID, a company working to improve the patient experience at veterinary practices through the centralization of data. Prior to Snout, she built and sold Pawprint Inc., a pet health app designed to digitize pet medical records. Emily earned her BS in Accounting Information Systems, Entrepreneurship and Math Finance from USC.
A lot of founders are focused on making their solution accessible to everyone, so they offer it for free. But you’ve got to make money if you want to build and sustain a successful business. So, how do you identify who sees the most value from your product or service and design a business model accordingly?
Emily Dong is the Founder and CEO of SnoutID, a company working to improve the patient experience at veterinary practices through the centralization of data. Prior to Snout, she built and sold Pawprint Inc., a pet health app designed to digitize pet medical records. Emily earned her BS in Accounting Information Systems, Entrepreneurship and Math Finance from USC.
On this episode of the podcast, Emily joins us to share the personal experiences that inspired her to found first Pawprint and then Snout, discussing the need for preventative veterinary care and the rising popularity of pet insurance in the US market. She walks us through the three phases of a startup, explaining how her role evolved as buy-in for her company grew. Listen in for Emily’s insight on balancing idealism with sustainability as a startup founder and learn her follow-the-money approach to creating a business model around the value you provide.
Topics Covered
The experience that inspired Emily to start Pawprint
The need for preventative veterinary care in the pet market
The rising popularity of pet insurance
What factors influence the cost of pet insurance
Emily’s take on the biggest challenges of entrepreneurship
How Emily’s startup evolved from B2C to B2B
How Emily dealt with burnout as a startup founder
Emily’s insight on the three phases of a startup
Emily’s definition of success
Connect with Emily
SnoutID https://snoutid.com/
SnoutID on Facebook https://www.facebook.com/snoutid
SnoutID on LinkedIn https://www.linkedin.com/company/snout
Emily on LinkedIn https://www.linkedin.com/in/dongemily
Emily on Twitter https://twitter.com/emiidee
Resources
Pawprint https://www.getpawprint.com/
Chewy https://www.chewy.com/
Trupanion https://trupanion.com/
Healthy Paws https://www.healthypawspetinsurance.com/
Petplan https://www.gopetplan.com/
Pet Insurance by Nationwide https://www.petinsurance.com/
Adam’s MONEY IS GOOD Post https://adamdraper.substack.com/p/money-is-good
Amplitude https://amplitude.com/
Oura Ring https://ouraring.com/
Threes http://play.threesgame.com/
2048 https://play2048.co/
Tetris https://tetris.com/
Spenser Skates on Boost VC Podcast EP98 https://www.youtube.com/watch?v=BUsIryDX8cI
JK Rowling https://www.jkrowling.com/
Ender’s Game by Orson Scott Card https://www.amazon.com/Enders-Ender-Quintet-Orson-Scott/dp/0812550706
Ender’s Shadow by Orson Scott Card https://www.amazon.com/Enders-Shadow-Orson-Scott-Card/dp/0812575717
Bill Gates https://www.gatesnotes.com/
Connect with Boost VC
Boost VC Website https://www.boost.vc/
Boost VC on Facebook https://www.facebook.com/boostvc/
Boost VC on Twitter https://twitter.com/BoostVC
Boost VC on Instagram https://www.instagram.com/boost_vc/